Analyzing your competition is a vital process in marketing and business. First, you should familiarize yourself with the standard, proven process. To get ahead of your competitors, you don’t need to reinvent the wheel, but you do need to do your due diligence.

Backlinks and How They Help Your Business

Backlinks are an essential part of a successful SEO strategy. On their own, search engines use backlinks to measure and rank the value of backlinks in the results pages and keyword research tool to make sure keywords are in place.

The simplest definition of a backlink is a link from one website to another. Backlinks are essential in determining whether or not a user clicks on your website while searching on Google.

The big deal with backlinks is that they can bring in more customers in large numbers, help you maintain an edge on your competitors, and they can be an easy way to attract more traffic to your website.

While backlinks are crucial to your business' success, you must be careful which sites you link to.

Here's the thing: backlinks aren’t all created equal. If you’re constantly linking out to low-quality websites, you’ll get a boost in search results and increase site traffic.

But the boost in traffic won’t be very high in quality.

Many people will visit your site because they clicked on Google, saw your website, and bounced. This kind of traffic is referred to as ‘doorway’ traffic.

It’s great for short-term boosts and SEO rankings, but it’s not going to do much for you in the long term. This is why you need to take the time to research and analyze your competitors’ backlinks.

If you pick relevant and reliable sites to link to, you can be sure that the link will be an accurate signal that your site is worth following.


Backlink Checkers and How They Can Help You

A backlink checker is a free online tool to help monitor your business’s backlinks and may be link building. These tools will allow you to track the quality of the backlinks you’ve already accumulated and then help you analyze new backlinks you’re building.

A backlink checker will come in handy if you’re doing your competitor research. These tools will allow you to track the quality of your competitors' backlinks.

This can be invaluable information because, as we said earlier, backlinks aren’t all created equal.

If you find out that one of your competitors has links from low-quality sources, you can take the appropriate action to ensure your site is ahead.

Backlinks: An In-Depth Explanation

You might have a rough idea of what backlinks are, but let’s take a closer look at what these links are, how they work, and how they can help you.

First, let’s start with an explanation of a backlink: what is a backlink?

As we mentioned before, backlinks are links from one site to another. Every time you link to another website, you’re earning yourself a backlink.

From there, backlinks can go from simple links to more complex network links.

To better understand what backlinks are, let’s use an example. If you have a website about travel, you might want to link to your blog, other travel blogs, or your Facebook or Twitter feeds.

Each one of these would be considered an individual backlink.

These links could also then be connected. Instead of just linking to your blog, you could link to your blog, which links to your Twitter feed and your Facebook page.

Let’s say you were trying to find out how to fix a leaky faucet. You find a video on Youtube about how to fix a leaky faucet.

You then want to share that video on your Facebook page. So, you post the video on Facebook with a caption about how to fix a leaky faucet.

For this, you would be earning a new parameter of the backlink. So, the backlink would be from Youtube to Facebook.


What Are the Types of Backlinks?

There are three main types of backlinks:

  • No-follow backlinks

These are links to websites with no impact on search engine rankings. In other words, search engines won’t recognize these links as a vote of confidence for the website.

  • Follow backlinks

Follow backlinks are links that search engines can recognize. This means that they will be taken into account when ranking the site.

  • Do follow backlinks

Do follow backlinks are links that search engines can recognize and affect ranking. These are the highest quality links.

How to Use a Backlink Checker on Your Competitor's Site

Now that you understand the basics of backlinks and signed up for a backlink checker, it’s time to start using the tool.

The first step in your analysis is to look at your competitors’ links. You want to analyze the quality of the links, but you’re also going to want to look at the quantity — the more links the better.

Take a look at your competitor’s backlinks in two ways:


The quantity is the first way you’ll want to look at your competitor’s backlinks.

You want to know how many backlinks your competitor has. There’s a direct correlation between the quantity and quality of the backlinks.

The more backlinks a site has, the more likely there are good backlinks on the page.

For example, if a website has a lot of links, it’s unlikely that they all came from low-quality websites.

If you can’t tell the quality of the backlink, you can at least say the quantity.


Quality is the second way you’ll want to look at your competitor's backlinks.

One of the most common ways of analyzing the quality of links is by looking at the number of parameters the backlink has.

A parameter of a backlink is the path that the backlink takes—for example, a backlink from Youtube to Facebook.

The more parameters the backlink has, the higher quality is.

If they have a high number of quality links, they’re likely to have a lower number of links overall.

A backlink checker will allow you to check the links your competitor has accumulated to ensure you’re on par with them.


Using a backlink checker, you can learn what other sites link to your competitor’s location. Then, you can visit those sites and try to get your backlinks. This way, you can grow your site, increase traffic, and keep an eye on the competition.

To sum, a backlink checker is just a tool to help you grow your website. If you’re using it correctly, it can help you get an edge on the competition.

Using NinjaSEO, you can now improve your internet presence more easily. It is an all-in-one SEO tool that can help you increase your website rankings in only a few clicks. It comes with a keyword rank checker, a backlink checker, and link building tool. Sign up now to see how it may assist you.

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